Michael Flatley and film industry mogul Harvey Weinstein have created an award show to honor all the best lords and ladies of the dance.
According to a Guardian article, Flatley came up with the idea for the “World Dance Awards,” and Weinstein was all over the idea, too. So the two decided to team up and announce the award show concept at the Mipcom conference in Cannes.
“It’s going to be a game changer for all the networks that buy the show,” said Weinstein, who compared the show to the Grammys. “This is going to be a ratings blockbuster that the people who buy it early will have year after year after year.”
“It’s a dream come true which has taken too long to happen,” Flatley told ScreenDaily. “We hope it will appeal to millions and millions of kids from around the world who dance, of every nationality. The best thing about the show is its large demographic – from five to 95, dance appeals to all ages.”